Degree Names
Bachelor's in Business Administration
Description
We are seeking an experienced and innovative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating, executing, and optimizing digital marketing campaigns across various channels to drive brand awareness, engagement, and conversions. This role also involves client interaction to understand their needs, present marketing strategies, and ensure campaign objectives are met. Strong communication and relationship-building skills are essential.
Responsibilities
Key Responsibilities:
- Strategy & Execution:
- Develop and implement digital marketing strategies aligned with business and client goals.
- Plan, execute, and monitor marketing campaigns across digital platforms, including social media, email, and display advertising.
- Client Management:
- Collaborate with clients to understand their objectives and expectations.
- Provide regular updates, present campaign performance, and discuss optimizations with clients.
- Address client inquiries promptly and professionally, ensuring high satisfaction.
- Content Creation & Management:
- Work with the content team to create engaging digital content tailored to client needs.
- Optimize content for SEO to drive organic traffic and achieve client KPIs.
- Analytics & Reporting:
- Track and analyze the performance of all digital marketing campaigns, providing insights for client review.
- Prepare and present detailed monthly performance reports to clients.
- Social Media & Email Marketing:
- Develop and implement social media and email strategies that meet client engagement goals.
- Track social media trends and email metrics to optimize client campaigns.
- Collaboration & Coordination:
- Work with internal teams to ensure consistent brand and messaging across digital platforms.
- Stay updated with digital marketing trends and best practices to continually improve strategies for clients.
Requirements
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing or a similar role, including client interaction.
- Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Strong client relationship and communication skills.
- Knowledge of SEO, SEM, PPC, and social media advertising.
- Analytical skills and experience with data analysis and reporting.
