Social Media Marketing Executive [Job ID: 64805572]

Degree Names

Description

Job description

We are seeking a dynamic and highly skilled Social Media Marketing Executive with comprehensive expertise in both online and conventional marketing strategies. The ideal candidate will have a deep understanding of Meta (Facebook/Instagram) Ads and possess thorough knowledge of social media paid and organic growth techniques.

This individual will be responsible for developing, implementing, and optimizing social media marketing campaigns to increase brand awareness, drive traffic, and generate leads across all platforms.

Responsibilities

Job description

We are seeking a dynamic and highly skilled Social Media Marketing Executive with comprehensive expertise in both online and conventional marketing strategies. The ideal candidate will have a deep understanding of Meta (Facebook/Instagram) Ads and possess thorough knowledge of social media paid and organic growth techniques.

This individual will be responsible for developing, implementing, and optimizing social media marketing campaigns to increase brand awareness, drive traffic, and generate leads across all platforms.

Key Responsibilities:

· Develop and Implement Social Media Strategy: Create a robust social media marketing strategy aligned with overall business goals to enhance engagement, brand awareness, and conversions.

· Manage Social Media Campaigns: Oversee paid and organic campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat and other relevant networks.

· Meta Ads Expertise: Plan, execute, and optimize Meta (Facebook/Instagram) advertising campaigns, ensuring a high return on ad spend (ROAS).

· Performance Analysis: Monitor key metrics such as impressions, clicks, and conversions. Provide reports with actionable insights to adjust strategies in real time.

· Content Strategy and Creation: Collaborate with the content team to create compelling visuals, videos, and copy that resonate with the target audience and align with campaign goals.

· Offline Social Media Strategies: Develop and implement strategies to promote the brand through offline channels such as events, partnerships, and community-building efforts that complement online marketing.

· Social Media Trend Monitoring: Stay updated on the latest social media trends, tools, algorithms, and best practices. Recommend strategies to keep the brand ahead of the curve.

· Engagement Management: Respond to customer inquiries and comments across social media platforms promptly and professionally, maintaining a positive brand image.

· Collaborate with Other Teams: Work closely with SEO, design, and content teams to create integrated digital marketing efforts.

Requirements

Qualifications and Skills:

· Meta Ads expertise is a must, with experience in creating high-performing paid campaigns. Strong knowledge of both online and offline marketing techniques.

· 1-4 Years experience as a Social Media Marketing Specialist or similar role. Deep understanding of social media paid and organic strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.

· Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (Facebook Insights, and FB Pixel etc.).

· Excellent communication, copywriting, and project management skills.

· Ability to interpret data and provide actionable insights to improve campaigns.

· Creative and strategic mindset with an eye for detail.

· Preferred Qualifications:

· Experience in influencer marketing.

· Familiarity with SEO and website traffic metrics.

· Graphic design skills are a plus.

· Certifications in social Media marketing or Digital marketing are an advantage.

Job Type: Full-time

Reporting To: Digital Marketing Manager

Location: Model Town Lahore

Benefits

Market Competitive Pay

Bi-Annual Increments

Fuel Allowance

OPD/IPD

Monthy and Yearly Awards

Provident Fund

Required Skills