Social Media Marketing Manager

Description

We are looking for a Pro Social Media Marketing Manager, responsible for managing and executing our social media campaigns across various platforms, such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, Snapchat, etc. He/She will be in charge of creating high-quality content such as written content, images and videos, as well as managing and generating leads. Must have a deep understanding of various social media platforms, be able to run free and paid ads, and be able to devise new strategies for growth.

Responsibilities

• Build a social media presence by maintaining a solid online presence.
• Develop and implement social media strategies to achieve business objectives.
• Oversee all company social media accounts.
• Create and curate engaging content, including written content, images and videos, for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Snapchat.
• Plan and execute social media campaigns, including both free and paid ads to generate leads from platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Snapchat.
• Analyze social media campaign responses and adjust strategies accordingly.
• Collaborate with other departments to ensure consistent messaging across all channels.
• Analyze the company’s social media presence, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Interview new hires and training social media team members.
• Monitor and develop reports on competitors' social media campaigns.
• Keep up-to-date with the latest trends and developments in social media and incorporate them into our strategies.

Requirements

• Proven track record as a Social Media Marketing Manager.
• In-depth understanding of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Snapchat and their respective audiences.
• Strong analytical skills with the ability to use analytical data to update and improve strategies.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging content.
• Good experience in Canva and Adobe Illustrator.
• Knowledge of SEO and web traffic metrics.